“If your business is not on the internet, then your business will be out of business” – Bill Gates
In recent days, the importance of digital marketing has become a paramount. Today’s hyper competitive market is trying to differentiate themselves by cultivating a brand identity through websites, social media, online marketing, etc. At the same time they communicate their identity to the audience in an effective way. Digital marketing provides the ability to reach global marketplace, interact with the prospects and understand their needs in an efficient and cost effective way.
The Expansion of digital marketing companies in the recent years has made the decision of choosing the right one a difficult task. Though hiring a digital marketing company can help in achieving your business goals and boost up your product sales, a wrong selection can lead to a long term loss. So it’s very important to do a market research and make the right choice while hiring a digital marketing company.
Explore the top 22 traits that a Digital Marketing Company should possess for establishing an effective business.
1) Personalized Marketing:
Personalization is a powerful tool which gives the ability to reach specific audience and convert your prospects into customers. According to Dale Carnegie, “The ’Name’ of a particular person is the sweetest and the most important sound in any language”. Personalized marketing involves collection of data’s related to your targeted customers and offer a personalized experience through marketing campaigns using emails, social media and blogs. A good digital marketer should be able to understand a product or service and should be able to deliver his personal experience in an effective way that attracts the customers. It provides the opportunity to catch the attention of your targeted audience and at the same time it builds a deeper relationship with your customers.
Doing things in an unique way is essential to remain with a standard in today’s competitive market and this involves the ability to think out of the box and make it possible where others think it is impossible.
Creative way of projecting your products to the people online is one of the most important aspects to develop your business. This is what ultimately will make your company to stand out in a differentiation way while comparing with the other companies. Creative thinking helps to come up with unique solution to your problems and also it helps to find out new market opportunities. The team in a Digital Marketing company should be creative enough to deliver an effective product.
3) Up –to-date:
Information are more powerful and valuable. In terms of digital marketing, all the accurate and current information about a product has to delivered. So it is important for any digital marketing company to stay updated to withstand and survive in the competitive marketplace. It is essential for a digital marketer to understand the evolution of a product and how important role does the product plays in the current world. Also a good digital marketer should be socialized and pitch into the network to analyse the present features of a particular product. The more the accurate information delivered the more the customer you earn.
4) Team of experts:
An enthusiastic and a knowledgeable team is what build a digital marketing company. Perfect knowledge about the products and the evolution of a particular product from the beginning of time is what gives the team of a digital marketing company a confident attitude to portrait the product or a service in an attractive way to the customers. The sales of a product solely relies on how the aspects of a particular product have been communicated to the customers. Knowledgeable team is one the most important assets that a digital marketing company should possess. The team of professionals must understand their responsibilities and work in sync with the entire team.
5) Website Design:
We are in a world where people land on Internet seeking for services and support for their daily needs. A well designed website will be a great marketing platform for promoting the products and driving the company’s growth. Website designing is one of the primary processes to be acquired to run a business in a digitalised way. A digital marketing company should be able to understand the business process of a customer and should be able to come up with different ideas how their business can be portrayed in each and every pages designed. The website designed should be user friendly, easy to access and should be supported by various devices. The contents which are defined in the web pages should be easy to understand by the visitors. Moreover the website designed should be eye catchy and attractive to the customers who lands on the website. A good digital marketing company should be able to create strong and effective website.
6) Web Traffic Management:
More Competent is the web traffic, more is the website efficiency. Web traffic management is extremely significant for a successful digital marketing company. There are different digital marketing strategies to manage the web traffic. One of the most efficient ways to boost web traffic is keyword optimization of the content. Keyword optimization results in making the content SEO enabled and which will gives more visibility for your website while searching. Promote the web pages through social media, regular updating the website, online webinar, etc are the other ways to increase the web traffic for a web site. So the digital marketing company behind any website should be capable enough to manage the website successfully.
7) SEO :
SEO (Search engine optimization) plays a vital role in bringing more traffic to a website. It could be any product or service, people choose or buy the top listed ones. SEO helps your website to attain a certain level of standards and rankings, so that your website will be top listed when searched. It’s all in the hands of the SEO expert who works on your website. A good SEO expert should have an intense knowledge, should be able to research to find new keywords and should be able to identify strong keywords so that it make the website a front runner when searched in any of the search engines. A strong team of SEO experts is what build a good digital marketing company.Ideally the digital marketing company should possess a well experienced and a strong team of SEO experts.
As a successful digital marketing company it’s important to analyse every single tool that would help in achieving the business goals. Right choice of tools at the right place will make your task easier and help you to stay productive also meet your deadlines. There are different tools available in the market for Social media platforms like Facebook, Instagram, Twitter, Content marketing tools like Hubspot, Coschedule, Analytics tools like goggle analytics, Facebook insights, email marketing tool like MailChimp etc. A digital marketing company should be good at analyzing and should know the knack of using any tool in an effective way.
While coming into digital marketing, communication is one of the most powerful assets that a digital marketer should possess in order to develop the business. When it comes to an oral communication, a digital marketer should be able to define a product or a service in such a way that it gives confidence to a customer. The key here is a good digital marketing company should be able to take a message and convey it to the audience in a clear and concise way also at the same time it should be relevant and interesting. The evolution of the product and how it can be used in the future for the business development should be clearly communicated. Moreover a good communication should end up with providing a confident approach to the customers. The more of an effective communication, the more success of a digital marketing company.
10) Video Marketing:
Most of the people in the Internet world are curious in knowing about a product or service visually. Even if the customers are not getting enough information about a product through the content in the website, the video developed for that particular product should be able to provide complete information. A digital marketer should concentrate on the quality of the video and also on the clarity of the images displayed. Even the background voice given to explain about the product should be present enough so that it builds curiosity within the customer to listen the entire video. The scripts in the video should be short and precise explaining the actual product. Also the video should be compatible in various devices. Overall the video developed should give the customer a complete satisfaction about a product. Considering a good digital marketing company, it should be able to develop an effective video in a standardized way.
11) Voice search:
Faster searches=faster answers. Searching of any kind of information using your voice is 3.7 times faster than typing. Since voice search is more convenient, most of the people landing on the internet prefer the way to get the required information faster.A digital marketing company should consider voice search as one a primary way to deliver the information. The digital marketer should have an intense knowledge and should be able to research about voice search keywords related to the customer’s business. Identifying a strong voice search keyword is more essential and will help the customer’s website to pop up as one the top results.
Communication has gone beyond the generic newsletters to chatbots, which interact with numerous peoples and resolve their queries. Irrespective to day or time, people on the internet are in search of information. So it is important for a digital marketer to develop a chatbot when he creates a website. A chatbot combined with quality and delivering the exact information required by a customer will make the customer satisfied. The digital marketer should be able to understand the customer business process and should be able to develop a chatbot that interact with the people landing on the website. The chatbot should also be able to deliver an exact solution for the people who are interacting with it.
13) Social Media Marketing:
One of the recent study shows that 63% of the digital marketers thinks that social media is big as compare to web and applications. Nowadays Social media plays a vital role to create awareness and band connectivity among customers. It doesn’t matter if you run a small scale business or large scale business, social media is an essential part of your digital marketing strategy. It is one of the efficient and cost effective digital marketing platforms that can be used to increase your business visibility. Today, digital marketing needs to leverage social sites like Facebook, Twitter and LinkedIn to keep up with the competition. A good digital marketing company should be able to analyse and should be able to use the social media in an effective way.
14) Testimonials and Online review:
Online reviews and testimonials are the powerful weapons to measure the trustworthiness of a digital marketing company. 90% of the people read the online reviews and testimonials before they make a purchase decision. Today, online reviews and testimonials are become the biggest source of social proof and they have very high impact on client decision. It also provides an opportunity to the business to build an emotional relationship with the customers. At the same time a negative review about the company can have a dramatic effect on a business.
15) Flexibility and Adaptability:
Another important concept of digital marketing is that it requires digital marketer to be equally willing to change and adapt the new trends coming in the market. The willingness to adapt the new practices in the industry, update the skill sets and knowledge bases also stay current with the latest trends and technologies in the market will make your digital marketing company a stand alone in the industry. Thus Flexibility is an essential component to sustain in this competitive digital market.
16) Internal Culture:
A great internal culture motivates the employees at the work place at the same time it increases the employee engagement. Thus it’s important for a successful digital marketing company to have a supportive and positive culture. It requires time, money and effort to create an internal culture which encourages its employee participation in Company’s growth and employee retention. A good digital marketing company requires employees with creative ideas and innovative thinking, the internal culture of the company ensures peace of mind and which leads to positive thinking and happy customers.
17) Internal Growth and Performance:
Ultimately internal growth is essential for increasing a company’s value. It represents the continuous success of the digital company which comes only through continuous efforts and struggle. Growth of a digital marketing company not only represents the profit, it also denotes the reliability, satisfaction and trustworthiness of the client on the Digital marketing company.At the end of the day performance of a digital marketing company, whether they delivered what promised, determines the sustainability in the industry. Online reviews, testimonials, customer referrals, etc. measures the performance of a digital marketing company.
18) Global Marketing:
Global marketing doesn’t mean that you need to have physical presence globally, to become a successful digital marketing company you need to have a strong global network. Global marketing helps you to reach out to your audience globally and expand your business. You need to do a market research to understand the demand in that particular market for your product or service to expand your business globally. Also it’s important to know the potential local competition, what they do, how they market themselves and what digital strategies they are using. Eventually a good marketing company should have an intense knowledge about global marketing.
19) Problem solving:
Problem solving is one of the unavoidable traits to become a successful digital marketing company. For any digital marketing company, their quality and service is determined by the way how they are able to solve any problems that emerges at any situation. A good digital marketer should be able to analyse a problem in all possible ways and also should be able to provide a complete solution. A digital marketing company should be able to handle any problematic situation in an effective way and should be able to provide a permanent solution for its customers. Also prediction of any problems at earliest makes a digital marketing company to stand with a standard.
20) Data Analytics:
Data is one of the most important and crucial success factors of any Digital marketing company in today’s world . The insights from data analytics help the business to take better decisions and at the same time it will help to understand how your target audience thinks, where to improve, shopping habits of the customers, etc. Tools like google analytics and hot jar track and interpret the customer behavior and a digital marketing company can derive insights using data analytics. Data analytics provides a 360-degree view of the customer to make correct decisions at the right time. A good digital marketing company should be able to analyse data’s in an expertise way.
Trust is a dicey subject, everyone wants to be trusted but only the person who put in efforts and stands steady on the line becomes trustworthy. Digital marketing requires coordination with the professionals as well as with the clients, so it’s important to develops trustful relationship with your partners and clients.A good Digital marketing company should possess a strong team that delivers the project on time, goes extra mile to get the job done and won’t give up on hard times. As a digital marketing company, the marketer should be working interactively with the customers.The customer need to know that when they trust you with their business, they’re going to get their money’s worth. The efforts of the marketer working on a particular project, timely delivery, quality of the work done, end results of the product and withstanding the hard time faced, way of problem solving are some of the factors that gain the trust of a customer. Whenever the customer thinks of to update their business or when making some add-on to their business he should have the willingness and confident to approach you without any second thought. Periodically this build a successful digital marketing company.
22) Billing Transparency
It is important for a successful digital marketing company that, the client should feel they are on same page as the digital marketing company .So there will not be any confusion on the digital marketing strategy or the results they are going to get for the money they spend. Inform prior to the client if there are any changes in the digital marketing strategies and make the billing simple as possible. This creates a feel in customer’s mind that they are investing in the right place and also it will help to maintain a trustful relationship with your digital marketing company .
As we can see, Digital marketing is a continuous developing system. Effective understanding and adaptability of best digital marketing practices and trends will ensure the sustainability of any digital marketing company in today’s competitive world. These are the 22 traits that can support you to build your digital marketing company as a successful one.